Ever used Uber? If you have, I bet your ride was in a city. One of my entrepreneurial friends, Pat, recently started driving for Uber and Lyft here in rural Iowa. Through smart marketing, he’s carving quite a niche.
“I really didn’t realize how much influence the driver has,” Pat told me recently. The other evening, for example, he picked up two guys in a northern Iowa community who said they wanted a ride to the local casual dining/sports bar hangout several blocks away. Then Pat asked, “What do you want to do, eat wings or party?”
“Then we’ll go to a party bar,” Pat said. They agreed, and he drove them 2 miles down the road. He also picked them up again when they were ready to leave.
I love this story, because it highlights some basic keys to successful marketing:
• Take the time to ask the right questions.
• Listen carefully to the answers.
• Help clients reach their goals.
“See, you’re adding value!” I told Pat. “That’s what a great marketer does. You asked the right questions to get to the core of what these guys really wanted, plus you put more money in your pocket. Bravo!”
Marketing takeaway: Asking questions and listening are essential to successful marketing. What key questions do you ask your clients/prospects? Are there more questions you can ask to better serve their needs and become the business partner of choice?